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A press release is an official statement delivered to members of the media for the purpose of providing information, an official statement, or making an announcement.

It’s a great way for a company or brand to spread the great news that they want to share into the public domain. Each press release must be structured just right to capture the immediate attention of reporters and editors.

A press release commonly includes a catchy and engaging headline, intro paragraph, body text, and other key information including contact details and a web address.