Social Media Advertising Doncaster

Facebook Ads and Instagram Ads

Facebook is the most used social network across every generation with more than 2 billion monthly users – no matter what audience you want to reach, you’ll find them here. By running a Facebook advert, you can tap into this enormous, diverse audience and choose from robust targeting options to narrow down the type of people you want to see your ad – based on location, age, interests, behaviours and more. Advertising directly to your target market makes your campaign more relevant, which in turn will deliver more effective results.

Ads can be run across Facebook, Instagram and messenger, reaching people across their favourite apps and websites on whatever device they prefer. Advertising on Facebook and Instagram can be cost effective, with a range of pricing options available depending on your campaign objective and budget, as well as a really good way of increasing brand awareness and visibility. By encouraging further comments, shares, messaging and more, your business can build stronger relationships with customers, in turn improving their customer experience and increasing their loyalty to your brand. Advertising on Instagram in particular is good for a business whose products and services are highly visual and aimed at reaching a younger audience.

LinkedIn Ads

If your business is predominantly targeting the B2B market, then LinkedIn advertising is for you! The professional networking platform connects you to the largest audience of active, influential professionals in minutes, offering unique targeting options such as job title, industry, company size and seniority level – whatever is most relevant to the products and services of your business. This can help your business expand into new markets and increase brand awareness.

With advertising options for every marketing campaign and end goal, LinkedIn is a great place for leadership content like white papers, case studies and industry insights. This helps businesses establish themselves as thought leaders in their industry and build trust with potential customers. Lead generation, sponsored content, sponsored InMail, dynamic text ads and dynamic display ads can all be used to capture leads and nurture potential customers through the sales funnel.

Types of Ads

When it comes to Social Media Advertising, there are a number of different types of ad you can choose from. Our team of social media advertising experts will help you choose which type is most suitable for your campaign and budget.

• Image Ads – An attention-grabbing image and caption that stops a user as they scroll will get your message to your audience immediately.
• Video Ads – These ads are a great way to showcase your products or services in action and give value to the user via education or entertainment.
• Carousel Ads – Multiple images or videos that users can swipe through creates an interactive experience, engaging the user and encouraging them to want to learn more.
• Story Ads – These ads tend to be short-form videos or eye-catching images aimed at a younger audience, popping up as they swipe through their friend’s stories.
• Collection Ads – These allow businesses to showcase products in a visually engaging way with a cover image or video and multiple product images below. Users can tap to learn more about each product.

Lead generation

Lead generation allows businesses to identify and attract potential customers interested in their products or services to build a pipeline of leads that can be nurtured and converted into actual customers over time.

A successful lead generation campaign involves creating engaging and valuable content, targeted towards potential customers interested in the products or services your business provides. Involving incentives like free trials or discounts will encourage people to engage, learn more and sign up to be an actual customer, filling out lead capture forms on your business website or landing page that will gather information like their name, email address and phone number. Email marketing and other lead nurturing tactics can then be used to build a relationship with these customers and guide them through the sales funnel.

Display and Retargeting

Social display ads are visual in nature. They are eye-catching and engaging, targeted towards customers who may not have visited your website before. They result in an extended reach into your target market, helping to build brand awareness, drive traffic to your website and increase conversions.

Remarketing or retargeting ads are focused on targeting users who have visited your website or social media channels before, indicating they have an interest in your business. These ads use cookies or pixels to track user behaviour across your website or social media platforms. The data collected is then used in who to target. Social ad remarketing/retargeting can be highly effective in increasing conversions and ROI as users who have already engaged with your business are more likely to be interested in your products or services than those who haven’t. There are a few ways of using targeted ads to reach users familiar with your business.

• Website Remarketing – Targeting users who have visited your website but did not complete a desired action like making a purchase or filling out a form.
• Social Engagement Remarketing – This targets users who have engaged with your social media posts – liking, commenting etc.
• Email Remarketing – Targets users who are on your mailing list but have not yet become a customer.

Monitoring and reporting

A huge advantage of Social Media Advertising is that it’s fully trackable with instant reporting. This means we can measure the effectiveness of your campaign as it goes along, we can check that it’s working and that you’re getting a good return on investment, tweak and even pause campaigns at any point.

With all our Social Media Advertising campaigns, we provide monthly reports that show you exactly what we’re delivering. By linking up advanced tracking with Google Analytics and a Facebook Pixel on your website, we can also report on what is driving traffic to your website, conversions and what campaigns have worked best for your business.